By observing the growth of newly created social media platforms you can determine which ones will truly benefit your brand. On the other hand, if you do end up joining a newer platform during the beginning, you may be able to test and see which type of content works. This…


Apple is a powerhouse when it comes to the level of quality of their products. They are constantly announcing new product releases in these events, with this event being the third within three months. “The company first hosted an event to unveil its new Apple Watches and iPads and a…


Crisis management is one of the most challenging aspects to address in the realm of public relations. All companies should invest in building a strong crisis management plan. “A good crisis plan will serve as a guidebook to navigating all matter of complex situations that could affect the profitability, integrity…


The use of social media analytics builds a strong foundation of every social media campaign. Social media analytics should be monitored closely, as they provide valuable insight as to how well certain aspects of your business and campaign are doing. …


When I first created my Instagram account in order to showcase my photography skills in an effort to build an online portfolio and become a freelance photographer, I was posting at random, inconsistent times throughout the week. Certain posts generated engagement while others got no response.

The posts that received…


Social media management tools have been proven to be important to campaign success, especially those campaigns that heavily rely on social media. The main reasons to integrate a social media management tool are: (Duree & Company, 2018)

· It helps social media managers plan ahead

Social media schedulers allow advance…


Brands can benefit from crowdsourcing in many ways. In fact, crowdsourcing has become so common in today’s world because of how effective it is. Crowdsourcing is the concept of mining ideas from large groups of consumers and customers. 90 percent of Fortune 500 companies are doing at least some kind…


Selecting a target audience for your product and campaign sets a strong foundation for a company to grow. New Scooters 4 Less goal is to make Gainesville, FL the scooter capital of the world and change the lives of college students forever. …


A SWOT analysis is designed to create a realistic view of the strengths, weaknesses, opportunities, and threats of an organization. The organization needs to keep the analysis accurate by reassessing it if there are any negative impacts because SWOT analyses do change over time. Strengths can turn into weaknesses and…


Target’s revenues increased by 3.4% in 2018 compared to the year before, bringing in $72 billion in sales. The company finished in the fourth quarter and saw nearly 6% year-over-year growth. The bigger picture: the Bullseye has been steadily recovering since 2006 when revenues were only $52 billion and e-commerce…

Marlan Sawyer

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